Beat Mix

"Homewares!" an industry built on desire and gadgetry.  A Sunday lunch with relatives and on the kitchen bench rests a retro hand mixer made by General Electric.  It has the typical orange & mission brown boxy styling quintessential of the late seventies early eighties.  I cannot get over the label that guides the user through the different speeds of the mixer - Beat and Mix conjure images of Grandmaster Flash and the Furious Five breaking down some salsoul jam for the people on the street corner while Nancy Citizen bakes a cake in her wood panelled kitchen.  
John Citizen: "I was in the den and Nancy was doing her baking and five furious men and a disc jockey appeared demanding we 'turn it up' or was it 'mix It up!' I can't quite remember.   I obliged and they proceeded to break dance on the linoleum floor - It was quite rhythmical, and Nancy was getting quite excited!"

Giles